Somm's List

Eric Guy

Co-founded wine startup that draws revenue from wine retail, education, and wine collection consulting. Based on a business model which relies heavily on social media marketing, community outreach, and alternative sales channels.
EDUCATION & CERTIFICATIONS
Court of Master Sommeliers . Level 1 Introductory Sommelier Certificate
EXPERIENCE
PROTOCOL wine studio. San Diego, CA. Partner
Winesellar & Brasserie. San Diego. General Manager
Bev Mo. San Diego, CA. Sales
SKILLS & EXPERTISE
Auctions and Private Sales
Collectibles and Rare Wine
Inventory Management
Private Cellar Consultation
Tasting Room
Wine Retail
Co-founded wine startup that draws revenue from wine retail, education, and wine collection consulting. Based on a business model which relies heavily on social media marketing, community outreach, and alternative sales channels.
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Eric Guy
Eric Guy
guy@protocolwine.com
San Diego, CA
United States

PROTOCOL wine studio
Partner


Not long after I sensed a life change was due, I found myself on a trip to San Francisco and onward through wine country.  It was on this journey I found myself laid low on the corner of Washington and Lincoln Streets, just after departing the Calistoga Roastery outside the town of Napa. The flu may have been the byproduct of running through the streets of San Francisco on a rainy New Year’s Evening the night before.  But I believe it was also an intervention of providence that would reveal a new path. Through two nights of alternating between shivering and sweating, the spirit of the vines enveloped me. As I walked from the Eagle & Rose Inn my refuge from this strange affliction, a seed was planted in my mind.  It was a simple and casual thought, not the life-altering gong one might expect from an idea that would change my life.  The thought was simply, “I wonder what working in the wine business would be like?” I’ve spent the last decade of my life pursuing that question by unrolling my passion for wine and all that lies beneath it from culture to history, from science to socializing.  Since entering the wine business I’ve worked as a retail floor grunt, wine buyer, retail manager, wine storage coordinator, and Sommelier.  The adventure has been worth every minute.  For me this is a business with heart, one that enables me to cultivate a life that I truly love.