Somm's List

Fernando Gaxiola

Position the Baja Wine Country as a world-class wine and food destination.
Paella & Wine Festival: A TASTE OF SPAIN, more than an event, it is A UNIQUE EXPERIENCE!! We invite you to join us at the San Diego 3rd Anual Paella Wine & Beer Festival, where you will be transported to a corner of Spain. 60 Paella teams will compete to be the best in the Cali-Baja region. Killer local and international chefs will compete for their best TAPAS. Have a taste of the largest Paella cooked in the U.S. Come taste the most unique SANGRIAS. Try local, Spanish, and Baja-region WINES, craft BEERS, and cocktail
Seedling Soiree 2017: A special night of friends, beauty, nature, food and spirits benefitting Olivewood Gardens & Learning Center! The Seedling Soirée is a celebration of the new and future growth of our garden and nutrition education center. This special culinary feast in the Garden features local chefs, vintners, and brewers with a unique menu showcasing the best of San Diego County's organic and sustainably produced produce, fish, meats, and confections.
Gastrovino: Our IV edition of Gastrovino will be full of surprises, music, fabulous events such as pairing dinner at Hotel California, Gastronomical Tour around historic downtown Todos Santos, blind tasting and of course the main event at the Plaza downtown. All benefits of these silent auction will be for Hogar del Nino and DIF Todos Santos.
Thunderbird School of Global Management. Phoenix, AZ. Global Master in Business Administration
Baja Wine + Food. 1927 Adams Ave. San Diego, CA. Founder/President
Collaborative Consultants. Mexico City, Mexico. Founder/President
Regional Expertise: Baja California, Mexico
Auctions and Private Sales
Collectibles and Rare Wine
Inventory Management
Wine Club/Direct to Consumer
Wine Service- Restaurant
Wine Sourcing and Purchasing
Wine List Creation
Tasting Room
Wine and Food Pairing
Wine Retail
Wine Service- Bar or Wine Bar
Position the Baja Wine Country as a world-class wine and food destination.
Growing up in Valle de Guadalupe, I was exposed to grape growing since a young age. My first experience with wine was sharing the table with winemakers/winery owners who educated me in how to appreciate the attributes of the wines and the importance of the terroir.
Fernando Gaxiola
Fernando Gaxiola
San Diego, CA
United States

Baja Wine + Food

Born in Sinaloa and raised along the USA-Mexico border, I earned an engineering degree from the prestigious Tecnológico de Monterrey and a Global MBA from the Thunderbird School of Global Management in Phoenix, Arizona. I launched my first business management consulting firm in 2003 at the age of 26. Soon after, I became a leading business management consultant for the Oil & Gas industry in which he focused on processes, marketing and strategic planning – an experience which afforded me the opportunity to travel all around the world.

Today, I am applying my skills toward promoting the Tijuana-San Diego mega region. My passion for food, wine and art led me to found Baja Wine + Food, the leading travel, event, and lifestyle management agency in the San Diego-Northern Baja region. The company specializes in providing extraordinary cross-border experiences to corporate and private clients worldwide. Additionally, I am partnered with Truly Fine Wine to import and distribute a premier portfolio of Baja wines from the most prestigious wineries in Valle de Guadalupe, Baja California, México. As part of my ongoing strategy to promote Baja culture in the US, I also work with the most acclaimed regional chefs and artists to create a cross-border culinary movement.