Somm's List

Guillaume Pace

I am passionate about french wines especially when they are coming from boutique artisanal producers who follow organic or biodynamic principles.
Eiffel Markets. Singapore. Sales Manager
Taste of Tradition. Singapore. Sales Executive
Regional Expertise: France
Wine and Food Pairing
Wine List Creation
Wine Educator
Wine Tasting & Wine Dinner
Sales Forecast
Inventory Management
Marketing Collateral
I am passionate about french wines especially when they are coming from boutique artisanal producers who follow organic or biodynamic principles.
My grandfather would open bottles of wine for special occasions which were much older than I was at the time and savored it around dinner with my father and uncles. I found it fascinating and still do actually.
  • Champagne Gabriel Pagin Brut Premier Cru NV "Grande Reserve"
  • Domaine Plouzeau Touraine Sauvignon Blanc "La Bonneliere"
  • Domaine de Noire Chinon "Soif de Tendresse"
  • Domaine Marcel Richaud Cotes du Rhone Villages Cairanne
  • La Celestiere Chateauneuf du Pape "Tradition"
Guillaume Pace
Guillaume Pace


Eiffel Markets
Sales Manager

Coming from a Communication background in Paris, France, I moved to South East Asia ten years ago and never looked back. I started working for Taste of Tradition, a fine wine importer established in Singapore, where i administered the existing On Premise channel, Hotels, Bars, Cafes and restaurants, and managed the distribution of 70 brands and a 1000 Stock Keeping Units (Henriot, Bouchard Pere et Fils, Louis Latour, Famille Perrin, Sine Qua Non, Laura Hartwig, Viu Manent, Tenuta di Trenoro, Mazzei, Passopisciaro, Luciano Sandrone, Telmo Rodriguez, Bodegas Chivite, Newton Johnson, David Trafford, among others...)
I operated the Customer Relationship Management system and carry out Marketing Campaigns in tandem with the Brand Managers, teamed up with the Graphic Designers to create point of sales collateral (Wine Menus, Tent Cards, Table Stands), conducted products training, conceptualised and executed events (Wine Pairing Dinners, Wine Tastings) to ensure the success of our products in their businesses.

Two years ago I joined a couple of french residents in Singapore who created a wine importing business focusing on organic french wines. I am in charge of sales and business development, bringing new customers, finding new opportunities, and servicing all accounts, (hotels, restaurants, wine shops, e-shops, cafes, bars, corporate and private clients), nation wide.

 manage the distribution of the entire wine Portfolio (15 brands, 55 products), ensuring deliveries, stock refurbishing and planning sales forecast to keep the business growing while never running out of stock. I conduct products training, conceptualise and execute events (Wine Tasting, Wine Dinners, Wine Fairs, Wine Appreciation Classes).  Create flyers, visuals, tent cards & table stands for emailing campaigns, social media, events and point of sales. Provide contents for Eiffel Markets’ website and others partnering distribution platforms (WineFamily, Lazada, Epicurio), as well as compile, translate and upload all the history of the wineries, wine tasting notes, bottles pictures and maps of the vineyards.