Coming from a Communication background in Paris, France, I moved to South East Asia ten years ago and never looked back. I started working for Taste of Tradition, a fine wine importer established in Singapore, where i administered
the existing On Premise channel, Hotels, Bars, Cafes and restaurants, and
managed the distribution of 70 brands and a 1000
Stock Keeping Units (Henriot, Bouchard Pere et Fils, Louis Latour, Famille Perrin, Sine Qua Non, Laura Hartwig, Viu Manent, Tenuta di Trenoro, Mazzei, Passopisciaro, Luciano Sandrone, Telmo Rodriguez, Bodegas Chivite, Newton Johnson, David Trafford, among others...)
the Customer Relationship Management system and carry out Marketing Campaigns
in tandem with the Brand Managers, teamed
up with the Graphic Designers to create point of sales collateral
(Wine Menus, Tent Cards, Table Stands), conducted
products training, conceptualised and executed events (Wine Pairing Dinners,
Wine Tastings) to ensure the success of our products in their businesses.
Two years ago I joined a couple of french residents in Singapore who created a wine importing
business focusing on organic french wines. I am in charge of sales and business development, bringing new customers, finding new opportunities, and servicing all accounts, (hotels, restaurants, wine shops,
e-shops, cafes, bars, corporate and private clients), nation wide.
I manage the distribution of the entire wine Portfolio (15 brands, 55 products),
ensuring deliveries, stock refurbishing and planning sales forecast to keep the
business growing while never running out of stock. I conduct products training, conceptualise and execute events (Wine Tasting, Wine
Dinners, Wine Fairs, Wine Appreciation Classes).
Create flyers, visuals, tent cards & table stands for emailing
campaigns, social media, events and point of sales.
Provide contents for Eiffel Markets’ website and others partnering distribution
platforms (WineFamily, Lazada, Epicurio), as well as compile, translate and upload all the history of the wineries, wine tasting notes, bottles
pictures and maps of the vineyards.