My unabated mission and passion is to bring wine and spirits to life through words, quality public relations and communications, training and education, tasting entertainment, bespoke marketing and special events
Working as a chef in London and South Africa, I sniffed, swirled and sipped my way through the Cape Wine Academy and fatefully found herself employed as Wine Public Relations Officer at DGB, South Africa’s largest independent wine and spirit producer.
It did not take long to lose myself to their globally successful wine brands including Bellingham, Douglas Green and Boschendal that I had the privilege of writing about, pouring and presenting as Group Communications Manager for local and International markets.
Sharing the stories, living the legends and experiencing the good gifts of our unique Cape terroir affected endless intrigue and inspired my Cape Wine Master Qualification in 2004 with my dissertation on “Modern Ecological Wine Grape Production”
But it was that famous Yellow Widow, Veuve Clicquot Ponsardin that captured my imagination and stole my heart, making me a confirmed champagne fanatic both professionally and privately. After a happy decade as Public Relations Officer and then Brand Manager for Veuve Clicquot and Krug champagne in South Africa, I joined the Moët Hennessy (LVMH) team as Trade Marketing Manager.
Building world class brands including Moёt & Chandon, Veuve Clicquot, Dom Perignon, Krug, Ruinart Champagnes as well as Hennessy Cognac, Glenmorangie Malts and Belvedere Vodka in the on and off trade market as well as wide consumer relationship management exposure propelled me into the upper echelons of luxury marketing, providing invaluable experience and networking opportunities.
Yet all the while, lurking in my deepest conscious is my patriotic palate and calling to advocate the unique and exceptional qualities that wines from South Africa have to offer. This was the seed that blossomed as HeidiVine Communications.
HeidiVine Communications offers extensive copywriting services with particular focus on digital mediums, in addition to regular freelance features.